Don Draper: What happened to my TV department?
Roger Sterling: It is now a content lab
From Mad Men (not...!)
Content-driven communications are increasingly grabbing more of the marketing budget, and the technology to create and measure content becomes more sophisticated and user-friendly.
And it is all about the story! But companies looking to master the art of ‘story-telling’ should beware of jumping in without a clear strategy and goals.
At BRANDPRO.360, we are all for stories. They’re one of the best ways for a brand to cut through the jargon with an essence that is compelling and understandable.
Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.
We are an multi award-winning strategic/creative agency based in Stockholm that believes in inspiring our clients as much as they inspire us. We make brands move. We make brands laugh. We make brands shine. As true brand “nerds,” we live the brands we love.
Our team is comprised of strategists, designers, copywriters, illustrators and leaders who strive to discover new ways to establish their clients as innovators in their space. Our clients turn to us to blend their strategy and personality into creative solutions that drive results and turn heads.
To be the best at a job like that, your agency partner needs to be both left- and right-brained. Strategic and inventive. Clever and creative.
Learn more about our "Creative Lab" process.